Demand Science is a global leader in-market B2B technology.
They partnered with TangoCode to build a SaaS-based portal, focused on delivering their clients more quality leads, with less effort. Click here to read more about Klarity!
My Contributions
My Role: Product Designer Team: PO, Developers, QA Engineer, Client
I worked on this project from inception to development, employing a variety of techniques, such as competitive analysis, user research and rapid prototyping.
Klarity
Product Designer
Jan 2022 - Mar 2023
Challenge: Demand Science wanted to launch a product that leveraged the billions of data points they had acquired to allow sales teams to acquire new customers.
Actions: TangoCode helped their data engineering team understand and provide endpoints that allowed us to develop a web interface that satisfied the sales team’s needs.
Results: Klarity was launched in less than a year and used with select Demand Science clients as a proof of concept.
Sketching Sessions
After defining the scope of the problem with our client and examining the competitive landscape, we outlined an MVP user flow and began sketching out potential solutions for the search, results and profile creation pieces.
Branding
I worked with the product team at DemandScience on the brand identity of Klarity and how we could create a product that was at once visually enticing, playful, and efficient. We wanted to make sure the interface appeared trustworthy, and approachable.
Component Library
Because this product hinges on the search/result and organization of leads, we focused in a lot on the card view, collections list. All components used for this project are organized accordingly so that handoff was as smooth as possible, and the design document was easy to navigate for the next team working on it.
Final Thoughts
Klarity underwent many iterations from inception to launch, and each was better than the last. The speed to market was a welcome challenge and so was working with DemandScience's branding team.
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